BOOKKEEPING

You can keep complete and accurate accounts of your newsletter business by yourself. It’s basically broken down into two areas: how much you spend, and how much you make.. If you keep track of all your expenses, you’ll have an easy time of it at tax time – Alex Kime. Open up a business checking account at your bank. Get to know the bank manager, if you don’t already. Although you can start and maintain a newsletter within a low budget, be sure to figure your costs and risks before you invest too much money, and be sure of a back up to be able to fulfill all the subscriptions.

Maintaining your subscription lists is a task that needs diligence and a head for details. Since each subscriber starts at a different issue, you need to create and continue a method of keeping track of expiring subscriptions.

You’ll want to write a standard appeal for renewal to be sent out in plenty of time for subscribers to renew. And you’ll have to follow up for those who choose not to renew at the end of their present subscriptions.

The best advice is to get the best advice. Who can help you set up a subscription system? Maybe somebody local is expert at that.

Find out who handles subscriptions at a nearby publication, and talk to that person.